Is wearing nightwear to a party or a tracksuit to a show, really acceptable?
As a result of the COVID-19, we’ve spent a fair share of days spent in our pyjama. If sleepwear is your favorite wardrobe staple, we’ve got some good news for you! Now fashion has turned into comfort so you can wear your jammies as a regular outfit. Zendaya, Kate Beckinsale, and Whitney Port have all been spotted out in public and even at events wearing pyjamas (or at least ensembles that resemble pyjamas).
As comfort is a priority for people, nightwear is a new normal in the fashion industry.
We’ve spent the majority of 2021 on the couch, with only sporadic peeks into our former closets. With a dinner here and a party there, we’re slowly but steadily dusting off the cobwebs (literal and sartorial). Sitting in sweatpants and working from home taught us an important lesson that comfort has power.
Shapeless T-shirts and baggy trackie bottoms are no longer appropriate for a quiet evening or a lazy Sunday morning. There are a growing number of sleepwear brands that promise comfort, style, and convenience. Pyjama-style clothing is no longer limited to home as it’s gaining more popularity on the runways by the fashion divas.
Though this trend has been around for a while, with a few retailers offering a variety of styles at first, there has recently been a noticeable increase in retailers adding loungewear to their offering. Nonetheless, the eventual push was led by celebrities, like Rita Ora, Rihanna, Millie Mackintosh, Kate Moss, Fearne Cotton, Russell Brand, Colin Farrell, and others taking this laid-back approach to the streets.
There is no better investment in flaunty nightwear, whether it’s for you to lounge around all Christmas, to gift a loved one, or to attend pajama parties. This new comfort style has something for everyone, whether you like silky button-up separates, beautiful towel robes, or lovely cotton nighties.
Fashion now has become more flexible and we have realized that it’s very important to be more comfortable. This emerging fashion trend has given people more choices to choose among different styles. As comfortable dressing has become the new normal, people are preferring nightwear as a dress code for all occasions!